‘You have to be confident’: CMO Nikki Clarkson relives iconic Triple M Slash campaign put together in a week

The theme music for Triple M’s Dr Dan show is one of the most iconic radio jingles, but do you know how it all came together?

Appearing on a new episode of Mumbrella’s one-on-one podcast series, former Southern Cross Austereo chief marketing officer, Nikki Clarkson, explained how her and the team managed to pull the campaign off with iconic rocker Slash… in just a few days.

Clarkson recalled camping in Pambula when she received a call from then-head of content Craig Bruce and CEO Guy Dobson who rang with some great, but equally alarming news: “We can get Slash to be in a Triple M ad. But it’s next week.”

“That was a real goosebumps moment,” Clarkson told host Neil Griffiths.