Young Aussies watch nearly 15 hours of TV per week

TV is the main medium consumed by children, a study by Roy Morgan Research suggests.


The Young Australians Survey suggests that the average media-consuming six to 13-year-old spends 14.8 hours a week – more than two hours a day – watching television.

Next came the internet with 7.8 hours a week, then radio with 2.6 hours a week. Newspapers and magazines both accounted for less than an hour a week.

Michael Duncan, Roy Morgan Research’s industry director — agencies said: “The television choices for young Australians has increased dramatically in the past decade, children now have specifically targeted channels on pay television. Whilst on free to air, multi channelling has dramatically increased their total hours of children’s’ programming. Clearly this increased choice has enabled television to maintain its domination of children’s media usage.”

He added: “Their current media usage shows a clear preference for media that has screen based technology.”

The survey was carried out in the 12 months to June last year. A total of 2,914 young Australians were surveyed.


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