Young women launch craft brewery brand to ‘Sparkke’ social change
A group of female social activists are launching a craft brewery via crowdfunding site Pozible, aiming to use the beer, cider and wine products to encourage social awareness of issues like gender equality and asylum seekers.
The Sparkke Change Beverage Co., is based out of Willunga Brewing in South Australia and supports causes such as sexual consent, gender equality, asylum seekers and Aboriginal justice with each product from the brewery aligned to a social cause.
Describing itself as a “progressive alcohol brand driving social agenda through beer and wine,” the craft brewery is launching with a pre-sale of 10,000 cans via crowd-funding site Pozible, and aims to roll out the products at ‘affordable prices’ across Australia this summer.
Everyone’s an activist these days.
If you want to differentiate a brand, I think the causes might benefit from some brainstorming though. The whole gender thing is getting a bit old, no? Aren’t we a bit tired of it by now?
I don’t think the gender thing comes into it, to be honest.
Sure, the products are made by a female brewer, and supported by women with experience, but the brand itself is hardly a gender-biased one.
The gender equality and sexual consent message is about as far as it goes swinging toward one gender (after all, we live in the time of Trump and Hanson), but there are plenty of men who share the same view.
Saying this is playing a gender card because the company profile skews toward one gender, is like saying the-media-agency-who-shall-not-be-named is playing their tireless old patriarchal white Anglo-Saxon male card and only marketing beer, footy and breasts.
And when this product falls completely flat (apologies for the pun), will they blame the patriarchy for that too?
Can’t wait for 2017…
Just for the record – I drink Two Birds which is founded by far more progressive feminists. They just keep it out of their beer.
And they’re good brewers – they didn’t try to raise funds for contract brewing which is clearly what these girls are doing. They brewed it themselves.