Morning Update: Meet adland’s richest; Keith Hernandez leaves Slate; ad-tech ‘annoying if you ask me’
Business Insider: The 16 richest people in advertising, ranked by income
Global ad spend growth may have slowed slightly in 2015, but top advertising agency executives’ compensation packages remained high.
This year’s ranking of the richest people in advertising, according to their annual take-home, sees most of the same familiar faces from last year.
New York Post: Slate head leaves amid company’s financial woes
Keith R. Hernandez, a devoted anti-Trump tweeter who was president of Slate Media, is out of a job. “Keith Hernandez is leaving Slate and we’re interviewing for a chief revenue officer,” Slate Chairman Jacob Weisberg told Media Ink.
Slate doesn’t break out its financials separately from Graham Holdings Co., the public entity that was left behind when one-time Washington Post Chief Executive Donald Graham sold the newspaper to Amazon founder Jeff Bezos.
Nick Reid, UK managing director at Tubemogul
Digiday: ‘Bloody annoying if you ask me’: Parents of ad tech execs explain what their kids do
Explaining how ad tech works is a chore even for the most experienced media hand. We decided to ask the parents of ad tech execs to explain what exactly their children do.
Poynter: Years of planning pay off for CNN and Miami Herald’s coverage of Castro’s death
When news of Fidel Castro’s death broke late Friday night, the Miami Herald had a plan, decades in the making, to cover the story. “We’ve been planning for this story longer than some of the people covering it have been alive,” said Rick Hirsch, managing editor of the Miami Herald.
Shortly after Castro’s death, the Herald’s website was flush with stories about the Cuban dictator, reflecting Miami’s connection with the island.
Marketing Week: Meet the challenger brands taking on the soft drink giants
Soft drink brands have not had the easiest of years. In March, then Chancellor George Osborne announced plans to introduce a sugar tax, which will put a levy on all sugary drinks by the end of 2018.
Mintel figures also show that 32% of soft drink consumers say sugar concerns have prompted them to limit their intake of non-diet variants. Energy drinks appear to be doing slightly better. Value sales of energy drinks in the UK increased from £974m in 2011 to £1,2bn in 2016, but are slowing.
Campaign Live: Media agencies must face up to trust issue
Is the media agency business model broken, and if so, how do we fix it? Campaign opens the debate after Scott Moorhead claims it needs to evolve dramatically.
The media agency business model is “broken” because brands have slashed fees and agencies now generate “mountains of undisclosed income” through opaque practices that “tread the fine line between unethical and illegal”.
In this guest post, Wesley Gunter argues that as the line between advertising and editorial disappears, balanced journalism has become an endangered species – and it’s up to media owners to save it.
Gone are days when it wasn’t too difficult to tell the difference between an advertisement and real news. Publishers and media outlets were meticulous about clearly labelling the former in order to preserve the editorial integrity of the latter.
