‘You’re such a big boy’: Telstra uses French tennis ace Henri Leconte to push wifi network

Retired French tennis ace Henri Leconte gets mixed up in a series of misunderstandings at the beach in a new push for Telstra’s national wifi Air network.

In one ad Leconte, who made a name for himself with his off-the-wall commentary for Channel Seven for the Australian Open, appears to tell a woman walking by “lovely dress” before saying to another man “look at you, you’re such a big boy”. He then hastily points out he is on a video call to his family.

The ads end by telling potential new customers they will get free and unlimited wifi in the Telstra Air until June 30 when they take out a new mobile plan with the telco.

Independent Sydney agency The Monkeys is behind the work.

In another we Leconte exerting himself playing tennis on the beach while two girls can be heard complementing the shots in the background saying ‘he’s so hot’.

But when the camera pans out we see the girls are watching tennis on their phone, leaving Leconte, who is playing swingball with his son, looking disappointed.

A third spot also looks at tennis and features Leconte with a Channel Seven microphone excitedly taking over the commentary leaning over a couple who are watching a match on a tablet in a cafe.

Ads courtesy of Savvy Media Monitoring


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