YouTube experiments with display ad overlays
YouTube appears to be experimenting with a new form of ad – a mini display message on screen.
Previously, YouTube has allowed text ads overlaid on videos, but today an onscreen message in KitKat colours has been appearing to promote the chocolate brand’s Take Time Back promotion.
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Uh, tim… these graphical and animated lower third ads have been a part of the ad platform on youtube since day one.
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Have they been doing this for a little while now? Or is this something different?
http://twitpic.com/1dqadq
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Everything under the media umbrella?
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I came here to comment, but Jason already said what I wanted to say.
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I’ve seen those exact Kit Kat ads on youtube videos for weeks now, if not months. Good one Mumbrella.
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what a ridiculous format. ads on top of content?
if this was done on TV (aside station promos) there would be absolute uproar.
Ben, they’ve been done on TV for ages also – they’re called pop-ups.
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Wow, the comments here are getting really snarky lately. As in, Campaign Brief bad.
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Dave – I’ve only seen them used for station promos. can’t say i’ve seen a company using them.
Not sure who thought it was a good idea to smack ads on top of video content … surely it should be either ad OR video content … not both competing for attention.
maybe it’s just me.
TV stations DO use intrusive pop ups all the time. Have you seen what Seven have done for their new Zoo show?? Damn Panda bears dropping down one side of the screen, then running along the bottom – 2 sides of ther screen!
At least with youtube pop-ups they are somewhat targeted and relevant.
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