YouTube is Australia’s most profitable video company. It wants even more TV dollars
Welcome to an end of week update. Today: First thoughts on last night’s annual YouTube Brandcast extravaganza for advertisers, and new market lows for IVE Group and Southern Cross Austereo.
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YouTube has eaten the TV industry’s breakfast and lunch. Tonight it will be eating its dinner
Tim Burrowes writes:
Eight days after Nine’s upfronts, it was back to Sydney’s Hordern Pavilion to hear from the company doing more than most to put Australia’s television networks out of business. It was the turn of the YouTube Brandcast event.
This very week back in 2017 I keynoted at the IBC conference in Amsterdam. I told broadcast execs that Google had eaten print media and was coming after TV next. One exec was so outraged he heckled from the audience: “That’s nonsense. We’ve never lost a dollar to Google, and we never will.” I responded: “I’m pretty sure this is an annual event. I’ll be here next year, not sure you will.” As I left the auditorium, he shoulder-barged me into the wall. I wonder how he’s doing these days.
You can’t leave us hanging Ricky – gotta name names… Oh hang on. Forgot about defo for a moment. Thanks for not naming names!