YouTube kills 30-second unskippable ad offering
YouTube is set to remove unskippable 30-second ads from its platform in 2018.
Despite getting rid of longer-format unskippable advertising, the 15-second and 20-second formats will remain.
According to Campaign, the platform will promote its unskippable bumper format, a six-second ad option which was launched in April 2016, made to appear before Youtube videos that are viewed on smartphones and tablets.
Good.
The real annoyance though are the long videos designed to push you to You Tube Red.
(Playing audio based videos in the background and then a 3 minute shitty ad comes on forcing you to bring the page back up and click skip)
I use ad-blockers and on the rare occasion that one slips through I ignore it.
The advertising industry has to face the fact that digital natives do not like ads .
No body “likes” ads.
But any time you’re using a free format you have to expect them. It’s only when the ads aren’t well targeted or are crazy repetitive that they become really annoying…And when you have “Pay TV” then still have to sit through ads.
I’ll pay for both Stan and Netflix but if they start putting ads on then I will drop them too.