YouTube sensations The Sidemen partner with Aussie digital publisher to support local growth

August 12, 2024 9:09

Recently-launched digital publisher Common has partnered with UK-based YouTube sensations The Sidemen, to support their growth ambitions in Australia.

Comprised of seven mates, The Sidemen are Europe’s largest YouTube collective, with over 21.5 million subscribers. Having garnered a loyal Aussie fanbase, who consume over 2 millions hours of content every month, the group is looking to connect with the audience, and Aussie brands, more meaningfully.

Common will support this by promoting them across its channels, and connecting them with brands and advertisers.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

Common Common Entertainment Jordan Schwarzenberger Rachel Henry The Sidemen

1 COMMENTS

Something suss 12 Aug 24

Something is super suss about common, it says they’ve been around 2020 yet it’s only a newly launched publisher??

Also they have 216K subscribers on youtube yet under a hundred views on their recent videos?

Over 600k followers on Facebook from a brand no one has ever heard of?

Have they simply just bought a pre-existing audience? If so, say so!

From Facebook Page Transparency:
Changed name to Common Entertainment
April 1, 2024
Changed name to That Commoner
January 29, 2024
Changed name to That Beer Chick
March 22, 2022
Changed name to That Beer Chick
March 22, 2022
Changed name to Arts From The Darkness
May 27, 2015
Created – From The Darkness
May 27, 2015