News

YouTube users watch less TV, listen to less radio and read fewer newspapers

The growing popularity of YouTube is bad news for other media, a survey of users by the brand suggests.  

According to YouTube’s survey of 3000 Australian users, they are spending an average of one hour and nine minutes per week on the site, with half of them saying they are giving up other media as a result.

Those surveyed said they were watching an average of 29% less TV, and 20%  less on newspapers, radio or other sites.

The numbers are contained in a new video uploaded to YouTube yesterday:

In other pointers for marketers, seven out of ten users said they enjoyed “relevant and enterrtaining” advertising on YouTube. And professionally made, branded videos are aas trusted as user generated content.

However, care should be taken about drawing conclusions about the wider web user community because the survey drew only from those who had visited YouTube within the previous three months.

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