Zambrero’s ‘Plate 4 Plate’ initiative tracked on dynamic billboard

Zambrero’s ‘Plate 4 Plate’ initiative, which donates a meal to a disadvantaged community for every burrito or bowl sold, will be tracked on JC Decaux’s dynamic billboards.

The announcement:

JC Decaux has partnered with Mexican restaurant chain Zambrero to amplify its ‘Plate 4 Plate’ initiative in Out-Of Home environments and encourage people to purchase a burrito or bowl, in the hope of providing millions of meals to those in need.