Zapruder's retains Beast team for online
Zapruder’s other films has announced that nine members of its ABC program Hungry Beast will remain with the company to work on online material.
Hungry Beast was an experiment that allowed Zapruder’s to discover new talent and build a strong online component to complement the TV offering.
Two weeks ago, executive productor Andrew Denton told Encore that Zapruder’s had learned online techniques from the BEast team, and since he wasn’t sure whether there would be a third series of Hungry Beast – the latest reports indicate the ABC is ‘considering it’ – his main concern was what to do with the talent they had developed. The last episode of Hungry Beastseries two will air this Wednesday, and Denton and business partner Anita Jacoby have found the answer:
“There is no doubt that online content is making a big noise and we want to explore that by taking creative risks and moving onto new ground,” Jacoby said.
The Hungry Beast team created a number of videos that have achieved great success on the show’s website and their YouTube channel, including the trailer for Avatar 2 and Canberra! The Musical.
According to Denton, the content created by the new team – Dan Ilic, Monique Schafter, Nick Hayden, Elmo Keep, Patrick Clair, Nick McDougall, Kirk Docker, Marc Fennell and Aaron Smith – will allow the company to reach an audience directly, instead of going through a traditional network, and the next challenge is to find a way to monetise the material.
