Zenith Media global CEO, Matt James, joins Nine as managing director of Melbourne

Matt James has joined Nine as managing director – Melbourne.

The announcement sees James return from London where he was global CEO of Zenith Media. He moved into the Zenith role at the beginning of 2019, following a stint as CEO of Publicis Media in Australia.

It’s a return to Nine for James who was group director of sales at the media giant from 2013 – 2015. He has also been CEO of Zenith in Australia.

In the new role, James will oversee Nine’s second-largest marketing, including Channel 9 in Melbourne, 3AW, The Age and the Melbourne bureau of The Australian Financial Review. He will report to Lizzie Young, Nine’s managing director – local markets and group marketing.

Young said James’ experience made him the right person to capitalise on Nine’s strength in Melbourne.

“Melbourne is one of our key opportunities and Matt’s experience in driving growth for brands will be incredibly important as we consolidate the Nine Melbourne proposition locally and build on our offering for consumers and clients with the greatest brands in the market,” Young said.

“Having someone of Matt’s calibre – with his broad experience on both the media owner and agency side – is a strong addition to our state-based leadership team.”

James, who will commence his new role on November 18, said it was an exciting time to join the company.

“I am absolutely thrilled to be returning to the Nine family and privileged to be joining what I know is a very passionate, dedicated and dynamic team in Victoria,” he said.

“Nine continues to be the most progressive, expansive and transformative media company in Australia and I’m excited at the opportunity to be part of its continuing success for 2021 and beyond.”


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