Zenith Optimedia wins global media account for Singapore Airlines from MEC after review

Singapore Airlines has parted ways with its global media planning and buying agency of 15 years MEC.

Coming in to replace the GroupM buyer is Publicis Groupe’s Zenith Optimedia, which was awarded the business after a final round of pitching with the incumbent.

The airline fills some of the hole left by local carrier Qantas, which departed the agency last year for rivals OMD.