ZenithOptimedia has been assigned to plan and buy media – and create content – for European online gambling firm Unibet.
European online gambling giant Unibet has appointed ZenithOptimedia ahead of a planned launch in 2012.
ZenithOptimedia will be responsible for content creation, media planning and media buying and the appointment commences immediately. The appointment follows a local pitch process.
Mads Joergensen, Unibet General Manager said “We have very aggressive and ambitious plans for Australia and it was critical we chose a partner who matched these ambitions. We found that in ZenithOptimedia, and were very impressed with their all round media skills. It was important for us to get the right personality mix, and we are very happy with the team that is going to be supporting us. We really liked their open and engaging style.”
Ian Perrin, ZenithOptimedia CEO said “The online gambling market is a fast growing industry and we are pleased to partner with such a professional business as Unibet. They are market leaders in other parts of the world and we look forward to pushing them to similar success in Australia.”
Newcast, the content division of ZenithOptimedia, has overseen the production of Unibet’s forthcoming television campaign.
Source: press release