Zenith report finds e-commerce and online video to fuel recovery in global ad spend

July 26, 2021 9:51

Global advertising expenditure will grow 11.2% in 2021, driven by demand for performance-led e-commerce advertising and brand advertising via online video, according to Zenith’s latest advertising expenditure forecasts report published today.

it predicts advertising expenditure will total US$669 billion (A$908 billion) this year, US$40 billion (A$54 billion) more than was spent before the pandemic in 2019.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

advertising forecast Advertising spend Elizabeth Baker Financial Review Joshua Lee national head of digital and data national head of investment Q2 2021 Zenith