Zenith wins Modibodi media account
Absorbent apparel brand Modibodi has appointed Zenith to its media account.
The Publicis agency will manage Modibodi’s performance media, strategy, planning and buying across global markets. The account will be managed by Zenith’s Sydney office.
Modibodi’s all gender underwear collection
With a market presence in Australia, New Zealand, the UK and Europe, Modibodi designs apparel for periods, urine and bodily leaks.
Modibodi chief marketing officer Liana Lorenzato said: “At Modibodi, we want to reach new audiences to destigmatise the challenges of menstruating and create real world change and menstrual equity.”
“We are excited to be partnering with Zenith to help further drive our success and the next phase of brand expansion globally.”
Zenith Sydney managing director Jonny Cordony said: “Modibodi have been challenging norms and pioneering solutions in a well-formed category for over a decade.
“It’s very exciting to be a part of the brand’s continued ambition and support Modibodi in driving new perspectives to meet those goals. Zenith cannot wait to partner with Modibodi in its next phase of growth in Australia and New Zealand, while expanding into European growth markets.”
Modibodi and Puma have recently partnered up to launch a new campaign with apparel for athletes.
Last month, Zenith Brisbane won the RACQ media account. In 2022, the agency retained the Aldi media account nationally, which it won first in 2016.
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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