Colgate creates head gear for the hard of hearing via VMLY&R

Kalila Welch

April 26, 2023 12:18

Colgate has partnered with sports gear manufacturer Steeden to develop a protective headgear with specialised technology to assist deaf and hard of hearing AFL players in a new campaign from VMLY&R..

Named ‘Hear Gear’ the product was ideated by VMLY&R and designed, tested and built by Steeden to create a more equitable environment for hearing impaired athletes.

Traditional headgears flush design, to absorb impact, also absorbs the vibrations that carry sound to a hearing implant. To minimise this, Hear Gear uses a new mould with redesigned padding to accommodate and channel sound to the hearing implant.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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