Ziptel signs Brett Lee as ambassador to gain traction for mobile app in subcontinent
Wallace, Lee and Ziptel CEO Bert Mondello
Telco Ziptel is looking to capitalise on the popularity of former Australia cricketer Brett Lee in India by signing him as its global brand ambassador for its Zipt mobile application which is set to launch towards the end of June.
The Australian-based telco aims to leverage Lee’s appeal and recognition in India, Pakistan, Bangladesh, Sri Lanka, Nepal and Bhutan to encourage take-up of the app which enables users to send SMS and make international calls to other Zipt users for free.
Ziptel executive director Keaton Wallace told Mumbrella: “The whole process of going for someone like Brett is about aligning ourselves and getting synergy with someone who has a faultless reputation, is extremely credible, reliable as an individual both on and off the field.
