Zitcha tasked with Tyresales’ retail media expansion
Zitcha has been appointed by tyresales to drive its digital media, following a competitive tender.
Zitcha will manage the automotive giant’s website, sponsored product banners, and search, in addition to its Meta, Google and YouTube campaigns. Brand partners will be able to optimise their marketing through the use of first-party and audience data. Zitcha’s closed-loop sales attribution gives clear information on return on advertising spend.
“Tyresales is an innovative online retailer that is disrupting the automotive market to give a more convenient experience for customers,” said Nick Hinsley, chief revenue officer, at Zitcha.
“That is now extended to how brand advertisers can access its on- and off-site media channels to optimise campaign planning for better targeting and marketing returns, while monetising its underutilised media channels.”
Gavin Cachia, tyresales general manager, said: “As we expand our retail media network, the addition of Zitcha reflects our commitment to provide a comprehensive, data-driven retail media platform for partners, while delivering an enhanced and more targeted experience for customers.
“The opportunities to leverage our data, while providing more accurate attribution reporting are considerable and we look forward to working with the Zitcha team.”
Tyresales joins Zitcha’s growing portfolio of retailers, including Village Cinemas, Liquorland, and The Warehouse Group.
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