Zitcha tasked with Tyresales’ retail media expansion
Zitcha has been appointed by tyresales to drive its digital media, following a competitive tender.
Zitcha will manage the automotive giant’s website, sponsored product banners, and search, in addition to its Meta, Google and YouTube campaigns. Brand partners will be able to optimise their marketing through the use of first-party and audience data. Zitcha’s closed-loop sales attribution gives clear information on return on advertising spend.
