Zoolander 2 marketing drive brings hand-painted art mural to Melbourne landscape
Local marketing for Zoolander 2 has seen a hand-painted mural of the Magnum-mugged model, created by Apparition Media, dominate the intersection of Swanston and LaTrobe streets in Melbourne.
The film, which opened last week, was been backed with a significant marketing budget, but distributors Paramount wanted to do more with outdoor than just street furniture and public transport, bringing street art specialists Apparition Media in to create the mural.
More than 500 hours were spent creating the image of Derek Zoolander and the quote: “You all look like ants from up here”, and the artwork will continue to grow over the course of four weeks, with new quotes from the film added each week and the mural’s colours changed.
Week two of the campaign and the mural has been updated
Apparition do amazing work.
However, to say its ‘more art than advertising’ is wrong in my mind
Its clearly advertising, but with artistic merit
In fact, not sure advertising can ever be called art…
please discuss
why not?
please explain.
Saw this the other day. its great. so vibrant and pops out. took me a while to figure out it was a painting.
The Apparition team are killing it. Well done guys.
If it takes a while to work out it’s a painting why go to all the effort?
Far easier and cost efficient just to print the thing.
The only people that care are the ones writing the press releases.
We worked with Apparition on a client project and they were amazing – definitely went above and beyond and delivered great work
@Derek Z: Are you from a printing company? If you’ve seen the range of other sites Apparition regularly paint on, you can very well tell the difference between something hand painted and another printed billboard. They stand out and work really well for some brands e.g. Coca-cola, Nike, etc.
This is a cool approach to outdoor, I guess, so hat-tip for that… But “allowing the consumer to be taken on a journey from conception to completion”… really? They can do that in the 30 minutes it takes an outdoor installer to put up a new skin can’t they? 500 hours must cost more than print and install also… And is probably less effective than the ad actually being up there sooner. Digital outdoor can change the message every minute if required – at least that’s the sales pitch from all the big ooh companies at the moment…
The photo probably doesn’t do this justice… is it actually on the wall or on a canvas on the wall that will be removed at the end of the movie’s run?