Zuji: how to make the perfect trip
Online travel agency Zuji has likened planning a holiday with colour mixing in a new ad created by The Hallway. The spot introduces the endline “Travel Your Way”.
The Hallway won the business in April, with a brief to position Zuji as at the forefront of the online travel market.
Zuji MD James Gaskell said above-the-line media was crucial to driving sales online. “We know from our own data that driving brand awareness generates greater efficiencies in our digital sales channels creating uplift in our search success and conversion rates,” he said.
At The Hallway, creative partner Simon Lee, added: “We’re delivering an emotive single-minded message in a spectacular fashion. As the campaign line states: with Zuji, the perfect trip is yours for the making. We’ve dramatised this by showing people actually creating their own personal journeys.”
Credits:
- Client: ZUJI
- Managing Director – James Gaskell
- Head of Marketing & Communications – Katie Malone
- Creative: The Hallway
- Creative Director/Writer – Simon Lee
- Head of Art – Dave Lidster
- Strategy – Jules Hall
- Account Director – Heidi de Boer
- Agency Producer – John Ruggiero
- Media: UM
What a beautiful ad. It looks stunning and very fresh.
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This company is possibly the most consistently bad customer experience I have ever had- with no hint of an exageration.
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Nice looking ad and it makes me want to drive to the aiprort and head overseas.
I guess my only thing is that Zuji would be trying to say that they are a ‘one stop shop on the web for booking a holiday’ and that is a little lost here if you aren’t smart enough to work out the ‘meaning’ of the droplets. It will come down to what demographic they are after, I think.
Only my opinion of course.
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Love the concept but I wonder if maybe some more recognisable scenery should have been used? If I was to not have read the background info on this ad, I don’t think the message would be entirely clear.
Nice incorporation of brand colours with the inks and the closing screen.
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