4 Pines beer takes campaign to outer space
A new campaign for boutique beer company 4Pines Brewing Company takes one of its drinks to outer space in a series of animated ads.
The campaign, created by JayGrey, includes TV, outdoor and radio and promotes the product as the first beer to be designed and tested for consumption in zero gravity.
The ads for its stout place astronauts and ‘space tourists’ in intergalactic social scenarios that might normally be reserved for a bar scene.
Jaron Mitchell, owner and managing director of 4 Pines said: “A lot of beer advertising is the same. We decided to do something different to showcase the innovation of being the world’s first beer designed for and sent into space.”
Staggering original concept no doubt ……but around 30 years too late!
https://www.youtube.com/watch?v=Ezm-uJv1dEk
Love it!
Please don’t treat us like fools JayGrey. Explain to me how on Earth, or Moon, this could ever run on TV? It’s showing intoxication. TV and Radio will run in “regional areas”? At 4am on country TV so it can be entered at awards.
Someone do some real work.
It’s well crafted and lovely, but we all know it’s absolute scam, so really, how well it’s executed is a complete irrelevance.
If the creatives are performing as talent in their own work, you have to ask some serious questions.
In space the sense of taste is diminished… need i say more…