F.Y.I.

AANA launches AdWatch guide to community standards

May 16, 2013 12:32

The Australian Association of National Advertisers has launched AdWatch, an online guide for marketers on community standards in advertising.

The announcement:

In a further commitment to its members AANA today launched AdWatch – a one-stop web portal that provides real case
histories that illustrate evolving community standards, particularly around the portrayal of people, language, sex and
nudity, violence and health and safety in Australian advertising.

AANA Acting CEO, Alina Bain said AdWatch will become a valuable, immediately accessible tool in the marketing arsenal for
advertisers explaining why public complaints have or haven’t been upheld by the ASB thereby making it easier for them to
comply with the code and with the AANA self regulatory system.

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