Alana House to edit iVillage weeks after getting sack for protesting Woman’s Day story

Two months after being sacked for speaking out against a stitch-up by Woman’s Day, magazine veteran Alana House has landed a new role.

House is to be editor of iVillage Australia, sister website to

House lost her job at ACP Magazines in November after she blogged about how Woman’s Day had covered the incarceration of convicted child killer Kathleen Folbigg.

House, a schoolfriend of Folbigg, accused Woman’s Day – which she once edited – of fabricating a story which claimed the prisoner was “so happy in jail”. She was sacked by the magazine company, which has since rebranded as Bauer Media, the same day.

House’s extensive magazine experience also includes Cleo, Cosmopolitan and Harper’s Bazaar.

Mamamia began its partnership with iVillage to launch an Australian edition last July. The site focuses on building a community atmosphere and the topic of parenting. Mamamia, which also targets a female audience, focuses on opinion pieces.

Mamamia was founded by former ACP editor Mia Freedman.

House said: “”I am thrilled to join the iVillage team and to bring my publishing experience in the women’s mass market to such a big player in the digital world.

“Leading the team charged with growing this iconic brand’s Australian audience is a tremendous opportunity.”

Freedman said: “After Alana left magazines, I’ve watched her develop her own blog and enthusiastically embrace digital and social media. The decades of women’s lifestyle content experience Alana brings to iVillage is unmatched in the market.”

House will work alongside managing editor Lana Hirschowitz.


  1. MR T
    31 Jan 13
    3:02 pm

  2. I only skimmed the blog which cost her the job – but it is so completely unsurprising. Everything in those magazines is fake, with fake sources and fake professionalism.

    I only wish people knew how fake the circulation was.

  3. Sam Yates
    31 Jan 13
    3:10 pm

  4. Lucky Mia, Alana is the best in the business.

  5. Amanda S
    31 Jan 13
    3:14 pm

  6. Congrats Alana!

  7. Mufti
    31 Jan 13
    3:16 pm

  8. Congratulations to Alana. She will bring a lot of experience and publishing know how to the party. It’s a good hire.

  9. Nicky Bryson
    31 Jan 13
    4:25 pm

  10. Alana is fantastic. This is certainly a win for iVillage!

  11. Mag_Tramp
    31 Jan 13
    4:40 pm

  12. Alana is a fantastic talent who has arisen from a shitty situation. Seems sticking to principles doesn’t always end in tears, so that’s heartening.
    Everyone knows WD is crap and this just confirms it.

  13. Rumpelstiltskin
    1 Feb 13
    9:00 am

  14. Congrats Alana! I hope and pray that Kath gets a re-trial too! I just wish the hoardes of sheeple that read such trash (Woman’s Day, No Idea), would actually question some of the untrue drivell they are supposed and expected to believe. So sick of the these trash mags being judge , jury and executioner. Wake up people!! It could be you one day?