Brisbane radio ratings: 97.3fm retakes top slot
Brisbane’s 97.3fm is back on top in the market after a big jump in its audience share.
The station, a joint venture between ARN and DMG, increased its share of the Monday to Sunday market by 2.9 ratings points.
It rose to a share of 13.5%, taking it just ahead of DMG Radio’s Nova106.9 which was the top station in the previous survey on 14.3% but lost 1.2 share points to 13.1% share.
Brisbane station share / Nielsen
Duncan Campbell, national content director of Australian Radio Network said of 97.3fm: “We bounced back to number one, which is where we expect they station to be. It’s a very positive result and that was the result of a fair bit of focus on last book. The reality is that that station should perform consistently well.”
Paul Jackson, DMG Radio Australia’s national programming director said: “It’s hugely competitive and it’s emerging as a two-horse race. Credit to ARN, we win a few, they win few. We’ve seen B105 two share points off the pace and Triple M has fallen away.”
In third place in the commercial FM market is Southern Cross Austereo’s Today network-aligned B105 on 11%, up from 10.4% last book.
ABC612 leads the AM markets on 11.3%, sitting steady from last survey. Further behind is 4KQ on 6.6% with a drop from 7.5%. In third place is 4BH, also steady on 6.1% share.
In FM breakfast, Nova’s Ash, Kip & Luttsy lost 1.4 share points from 14% to 12.6% but held on to the FM lead by a share point ahead of 97.3FM which had a two share point leap from 10.5% to 12.5%.
Similarly Nova won in drive time, where Meshel, Tim & Marty from 4-6pm and the Fitzy & Wippa 6-7pm hour had a share of 16.8%, a slight drop from 16.9%.
They edged out B105fm’s nationally syndicated Fifi & Jules despite a lift from them from 13.1% to 13.6%. In third place in FM drive was 97.3FM up 1.7 share points from 10% to 11.7%.
Monday – Sunday share / Nielsen
Source: Nielsen
Good summary, but I think you missed two important points. 612ABC’s Spencer Howson, together with AM, has 15.8pc audience share in breakfast — all done without prank calls, stunts or belittling the audience. Also, commercial talk station 4BC has dropped to the bottom of the local Brisbane pack. Its breakfast show has one-third of Howson’s audience. With talk working so well in other markets, including those where there is competition on the commercial dial, what’s going wrong in Brisbane?
User ID not verified.