Brisbane radio ratings: 97.3fm retakes top slot

Brisbane’s 97.3fm is back on top in the market after a big jump in its audience share.

The station, a joint venture between ARN and DMG, increased its share of the Monday to Sunday market by 2.9 ratings points.

It rose to a share of 13.5%, taking it just ahead of DMG Radio’s Nova106.9 which was the top station in the previous survey  on 14.3% but lost 1.2 share points to 13.1% share.

Brisbane station share / Nielsen

Duncan Campbell, national content director of Australian Radio Network said of 97.3fm: “We bounced back to number one, which is where we expect they station to be. It’s a very positive result and that was the result of a fair bit of focus on last book. The reality is that that station should perform consistently well.”

Paul Jackson, DMG Radio Australia’s national programming director said: “It’s hugely competitive and it’s emerging as a two-horse race. Credit to ARN, we win a few, they win few. We’ve seen B105 two share points off the pace and Triple M has fallen away.”

In third place in the commercial FM market is Southern Cross Austereo’s Today network-aligned B105 on 11%, up from 10.4% last book.

ABC612 leads the AM markets on 11.3%, sitting steady from last survey. Further behind is 4KQ on 6.6% with a drop from 7.5%. In third place is 4BH, also steady on 6.1% share.

In FM breakfast, Nova’s Ash, Kip & Luttsy lost 1.4 share points from 14% to 12.6% but held on to the FM lead by a share point ahead of 97.3FM which had a two share point leap from 10.5% to 12.5%.

Similarly Nova won in drive time, where Meshel, Tim & Marty from 4-6pm and the Fitzy & Wippa 6-7pm hour had a share of 16.8%, a slight drop from 16.9%.

They edged out B105fm’s nationally syndicated Fifi & Jules despite a lift from them from 13.1% to 13.6%. In third place in FM drive was 97.3FM up 1.7 share points from 10% to 11.7%.

Monday – Sunday share / Nielsen

Source: Nielsen

Comments


  1. BD
    11 Dec 12
    2:50 pm

  2. Good summary, but I think you missed two important points. 612ABC’s Spencer Howson, together with AM, has 15.8pc audience share in breakfast — all done without prank calls, stunts or belittling the audience. Also, commercial talk station 4BC has dropped to the bottom of the local Brisbane pack. Its breakfast show has one-third of Howson’s audience. With talk working so well in other markets, including those where there is competition on the commercial dial, what’s going wrong in Brisbane?