Finding the branded entertainment Holy Grail

In the next of our video series from the Mumbrella360 conference we take a look at a session curated by Starcom focusing on branded entertainment.

Curated by John Sintras, CEO for Starcom MediaVest, the session featured a panel including Red Dog producer Nelson Woss, Adrian Swift director of development for Nine, Julie Duff creative director for Liquid Thread, and Brian Terkelsen president for Liquid Thread.

The video highlights include discussion on:

  • What does branded content look like?
  • How is it changing?
  • Is there a particular formula for great branded content?
  • Long form brand integration
  • Where do you draw the line on brand integration?

The video follows yesterdays announcement of the Mumbrella Festival of Branded Entertainment which takes place in November



  1. David Kelly
    28 Sep 12
    1:52 pm

  2. But how does branded content fit with an agency’s business model.