Finding the branded entertainment Holy Grail
In the next of our video series from the Mumbrella360 conference we take a look at a session curated by Starcom focusing on branded entertainment.
Curated by John Sintras, CEO for Starcom MediaVest, the session featured a panel including Red Dog producer Nelson Woss, Adrian Swift director of development for Nine, Julie Duff creative director for Liquid Thread, and Brian Terkelsen president for Liquid Thread.
The video highlights include discussion on:
But how does branded content fit with an agency’s business model.