‘Friends, bogans and countrymen…’ Kekovich’s Australia Day lambpaign goes European
The latest version of Meat & Livestock Australia’s long-running Sam Kekovich promotion of lamb around Australia Day sees him offer advice on solving Europe’s economic woes.
The ad – created by BMF – features Kekovich against a series of European backdrops including The Colloseum, Brussels and a Dutch hash cafe. It airs from tonight.
The campaign is also being backed with segments from Kekovich’s European tour also appearing on Nine’s Getaway and The Today Show.
Credits:
- Advertising Agency: BMF
- Production Company:Jungle Boys
- Post Production Company:Jungle Boys / Emerald City Design
- Sound:Sound Reservoir
- Client:Meat & Livestock Australia
- Media Agency:Universal McCann
- PR Agency: Hausmann Communications
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
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LOVE IT!
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Hmmm, lamb sausages. Love Australia Day!!
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great as ever….
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Well done!
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It never ceases to impress that this Kekovich’s Australia Day Lamb thing hasn’t gotten tired and fallen flat. Each year I wait for it to arrive anticipating this will be the year they loose their way and each year I’m pleased they manage to pull it off.
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almost as embarrassing as our world cup soccer campaign and hey hey its saturday!!
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Best yet!
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Still brilliant.
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Poor little lambs 🙁
Pity they’re so tasty.
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I saw this got some nice airtime on ACA masquerading as news – great work by BMF!
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brilliant, nice to see the bar being set high in 2011
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Love them. Actually look forward to these every year
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Weakest to date (I’ve always loved this campaign) Hope you clear the shark Fonzy….
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Soooo clever! Hilarious!!!
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The punters will love it.
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Far be it from me to lambast … but the jokes are getting leaner (and some needed to be explained in the copy!!) and the production budgets obviously higher.
Keep it at home boys!
(Edited by Mumbrella). SK still great talent though… so dont waste it. .
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I easgerly await these each year, and think this still has the spark of previous years.
When I sent them to my borhter in London he says it makes him miss Australia
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Always a laugh.
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what a joke, it’s not healthy, it’s not kind, it’s not good for the environment and it’s not even funny. this ad stinks. the guy’s a moron! go veg!
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Sam should do ads for Tourism Australia – there is an idea!
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go veg
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God cant we just move on onto a new idea, another rehash from BMF
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Fantastic.
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this is great, best one in a while, made me laugh and want a lamb chop for my dinner tonight
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I’ve no idea who Kekovich is, must be a Melbourne in joke, and so wasn’t expecting much.
But saw this advert interrupt another a few nights ago and enjoyed it. Well done.
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Love it:)! I think I’m going to take Keka’s advice this year and have some lamb on International Australia Day.
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