Constellation Research, Inc., the award-winning research and advisory firm focused on helping clients navigate emerging and disruptive technologies announced today the addition of esteemed digital media pioneer, Gavin Heaton to the research team as Vice President and Principal Analyst.
Heaton will lead Constellation’s latest business-focused research theme, Digital Marketing Transformation.
Heaton’s research, which focuses on the changing role and expectations of CMOs, the fusion of marketing channels and change-driven marketing innovation, expands Constellation’s ability to provide digital marketing
research and advisory services to its early adopter clients worldwide.
Heaton’s research and advisory will enable clients to take advantage of the convergence of media, technology, brands, and business. Specifically:
- Understanding where social media fits within the business landscape
- Aligning business and online engagement strategies
- Channeling the passion of employees toward the achievement of business goals
Heaton commented: “We are seeing a dramatic shift in the role of marketing. Advertising is under pressure, social is changing our customer relationships and the Consumerization of IT is changing the way we do our
work. There has never been so much change or opportunity. I’m excited to help chart the course between marketing, technology, customers and vendors.”
Heaton has been at the forefront of technology driven marketing innovation for the past 20 years. Recently Heaton served as Social Media Director for SAP’s Premier Customer Network. He is also the co-instigator of
the ground-breaking crowdsourced marketing book series The Age of Conversation.
“The move to digital changes how quickly, effectively, and relevantly we listen, test, engage, and anticipate,” says Constellation CEO, R “Ray” Wang. “Gavin is among a handful of people who not only understands this
shift to digital marketing, but also brings a converged experience from agency, enterprise, and client side. Our clients expect an experienced and trusted advisor who can speak their language and translate to the IT folks.
In fact, our clients seek outcomes, not technologies. Consequently, Gavin’s experiences take them one step further towards this objective. As Constellation builds out our business themed research, expect us to serving
more and more of the C-Suite.”