iiNet: Life upgraded
Internet provider iiNet has launched a campaign to push its customer service and new product launches based around the slogan ‘Life upgraded’.
The campaign – created by ad agency BWM – includes TV, cinema, radio, print, online and outdoor activity.
The company’s CMO Wendy Walker said: “We (iiNet) love technology but it’s really always been more about how that technology can enhance people’s lives. There’s this intrinsic importance of customer experience to absolutely everything we do so when I was looking at developing a new brand campaign, I wanted to ensure that our organisational DNA was really at the heart of it.”
“This integrated campaign delivers a message about what iiNet does best. The breadth of our product offering, our passion for innovation and our focus on awesome customer service,” she said.
iinet has been on the money for years. I finally got around to switching (yep – bought into the advertising) 18 months ago and haven’t looked back.
EAD Telstra, keep up the good work iinet.
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Amazing they’d part with Meerkats and then get BWM to create a half baked version of a concept Meerkats had been nailing for 5 years.
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Well intentioned, but terrible execution. Iinet were the beacon amongts the Telco challengers for good reason and it wasn’t their product offering. What a way to stuff a perfectly great formula.
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