iiNet: Life upgraded

Internet provider iiNet has launched a campaign to push its customer service and new product launches based around the slogan ‘Life upgraded’.

The campaign – created by ad agency BWM – includes TV, cinema, radio, print, online and outdoor activity.

The company’s CMO Wendy Walker said: “We (iiNet) love technology but it’s really always been more about how that technology can enhance people’s lives. There’s this intrinsic importance of customer experience to absolutely everything we do so when I was looking at developing a new brand campaign, I wanted to ensure that our organisational DNA was really at the heart of it.”

“This integrated campaign delivers a message about what iiNet does best. The breadth of our product offering, our passion for innovation and our focus on awesome customer service,” she said.


  1. Adrian
    24 Sep 12
    4:05 pm

  2. iinet has been on the money for years. I finally got around to switching (yep – bought into the advertising) 18 months ago and haven’t looked back.

    EAD Telstra, keep up the good work iinet.

  3. Shamma
    24 Sep 12
    4:51 pm

  4. Amazing they’d part with Meerkats and then get BWM to create a half baked version of a concept Meerkats had been nailing for 5 years.

  5. John
    25 Sep 12
    10:34 am

  6. Well intentioned, but terrible execution. Iinet were the beacon amongts the Telco challengers for good reason and it wasn’t their product offering. What a way to stuff a perfectly great formula.