Nando’s goes Bingle free
If there was anything as inevitable as the media car crash of Lara Bingle and Michael Clarke’s parting of the ways, it was that the topciality-chasing Nando’s would be the first brand to make fun of it.
As well as a radio ad declaring its restaurants a Bingle-free zone, the brand has created Bingle Free Zone signs that punters can print out and stick up in their offices.
Dr Mumbo can see that one becoming a hit. The brains behind the stunt are The Sphere Agency.
Hilarious.
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Where is the humour in this? Just being topical does not make an ad funny or worthwhile.
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Hi Gezza,
I’d argue that the stronger part of the idea is the downloadable poster. I can see people in offices joining in on that and it getting a bit of momentum for a day or two.
Cheers,
Tim – Mumbrella
Fun. And I agree Tim, it could gain some momentum… but where’s the relevence? Someone like Virgin would have at least made a clever connection to their proposition (had it been them that first ran with a bingle-esk campaign).
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I smell another lawsuit coming…
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The humour is borderline but jumping on the band wagon of a topic that will undoubtedly be embedded in peoples conversations for a least another couple of weeks is a great idea. Cheap as chips too
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Since when did publicly bullying someone constitute a ‘clever’ marketing campaign? It’s a cheap shot in my books.
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Hi Shawn,
The relevance probably comes in that this fits in with Nando’s strategy, which is to tie in with topical, populist events – the Bruno premiere and the Britney lip-synching spring to mind…
Cheers,
Tim – Mumbrella
Flush this crap down the toilet!
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Love it. But where is car insurance company, Bingle?
As far as ‘bullying’ goes, if someone such as Bingle is prepared to thrust herself so forcefully into the public eye, then expect to cop it when you act like a goose.
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The sooner someone asks ‘where the bloody hell are you Lara Bingle?’ the better as far as I am concerned.
Way over it.
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This isn’t a cheap shot. I mean, I thought Lara wanted everyone to stop hounding her – i.e. flipping the bird out the window. So Nando’s is just helping her out.
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Lara who?
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I would say they are doing about as good a job as her Agent Max. Both seem to think she is a joke. I wonder if this ad cost $1million though
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Hey, Ron Jeremy comments on mumbrella!
This is another example of good marketing…. i dont normally eat at nando’s but yesterday I went in and had lunch there, purely to support advertising like this. Makes my day a little more fun.. 🙂
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