New direction for Lenard’s chicken: ‘Let’s make something special’

Australian chicken brand Lenard’s has launched a new campaign and brand direction ahead of its 25 year anniversary in November.

Created by ad agency Ideaworks Brisbane, the two 30 second ads feature a family enjoying an easy weeknight dinner with Lenard’s new range of marinades and barbecue bags.

The campaign includes a new logo and strapline ‘Let’s make something special,’ with the TVC’s supported by digital and online.

Lenard’s marketing manager Zoe Jacovou said:“With this new brand direction, we have completely reconstructed our consumer and brand strategy, we have made the customer experience our biggest priority and positioned Lenard’s as a trusted partner in the kitchen, offering more, better and easier chicken solutions than our competitors.”


  • Agency: Ideaworks Brisbane
  • Media: Mitchell & Partners
  • Client: Lenard’s


  1. Ted
    5 Oct 12
    10:59 am

  2. For a second there I thought Ideaworks in Sydney had actually produced something, but it turned out to be the Brisbane HQ

  3. Credit
    5 Oct 12
    2:45 pm

  4. It was Patts creatives who worked on it. Seems odd that Ideaworks gets the credit.