New direction for Lenard’s chicken: ‘Let’s make something special’
Australian chicken brand Lenard’s has launched a new campaign and brand direction ahead of its 25 year anniversary in November.
Created by ad agency Ideaworks Brisbane, the two 30 second ads feature a family enjoying an easy weeknight dinner with Lenard’s new range of marinades and barbecue bags.
The campaign includes a new logo and strapline ‘Let’s make something special,’ with the TVC’s supported by digital and online.
Lenard’s marketing manager Zoe Jacovou said:“With this new brand direction, we have completely reconstructed our consumer and brand strategy, we have made the customer experience our biggest priority and positioned Lenard’s as a trusted partner in the kitchen, offering more, better and easier chicken solutions than our competitors.”
Credits:
- Agency: Ideaworks Brisbane
- Media: Mitchell & Partners
- Client: Lenard’s
For a second there I thought Ideaworks in Sydney had actually produced something, but it turned out to be the Brisbane HQ
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It was Patts creatives who worked on it. Seems odd that Ideaworks gets the credit.
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