New direction for Lenard’s chicken: ‘Let’s make something special’
Australian chicken brand Lenard’s has launched a new campaign and brand direction ahead of its 25 year anniversary in November.
Created by ad agency Ideaworks Brisbane, the two 30 second ads feature a family enjoying an easy weeknight dinner with Lenard’s new range of marinades and barbecue bags.
For a second there I thought Ideaworks in Sydney had actually produced something, but it turned out to be the Brisbane HQ
It was Patts creatives who worked on it. Seems odd that Ideaworks gets the credit.