OMD Australia wins global Media Agency of the Year title at Cannes

OMD Australia has been recognised overnight at the The Cannes Lions International Festival of Creativity picking up Media Agency of the Year.

omd media agency of the year

From left: Daryl Simm (Omnicom Media Group global CEO), Mainardo de Nardis (OMD global CEO), Steve Blakeman (OMD APAC CEO)

Peter Horgan, CEO of OMD Australia, told Mumbrella this morning: “We’re over the moon, our enduring focus is on happy staff producing great work for clients and this is a testament to that approach.”

OMD was the nominated media company on a number of entries submitted by fellow Omnicom agency DDB Sydney for work on McDonalds, with the creative agency doing well overall in the Media Lions, picking up two Gold Lions plus one Silver Lion for its work with the restaurant chain.

The Media Agency of the Year Award is given to the media agency that accumulates the most points for entries in the Media Lions section, regardless of the entrant company.

The announcement came during the Media Lions awards ceremony held at Cannes earlier this morning Australian time.

The award for OMD comes weeks after it won the hard fought Culture of the year trophy at the Mumbrella Awards.

Leo Burnett Sydney also performed well picking up one Gold Lion and three Bronze Lions for work with Diageo and Coca-Cola.

All of the Australian Media Lions winners were from creative rather than media agencies.

The full list of Australian Media Lions winners:

Media Agency of the Year
OMD Australia

Gold Lions
Leo Burnett Sydney Coca-Cola Small World Machines
DDB Sydney McDonald’s Track My Macca’s
DDB Sydney McDonald’s McDonald’s Becomes Macca’s

Silver Lions
DDB Sydney McDonald’s Track My Macca’s
McCann Melbourne Metro Trains Dumb Ways to Die

Bronze Lions
Leo Burnett Sydney Diageo Road to Recovery – Bundaberg Rum
Joy Sydney Nike She Runs in the Night
Leo Burnett Sydney Diageo Road to Recovery – Bundaberg Rum
Leo Burnett Sydney Coca-Cola Small World Machines


  1. Midu Chandra
    19 Jun 13
    10:21 am

  2. Great work guys!

  3. Watcher
    19 Jun 13
    10:29 am

  4. Well done, OMD.

    They may have got a little bit lucky here (they certainly owe the gang at DDB a big drink for helping them across the line), but they deserve the luck.

  5. Hmmm...
    19 Jun 13
    10:42 am

  6. 2012 block voting fiasco and 2013 a completely senseless win for an agency riding on the coat tails of another agency. Cannes is increasingly becoming a joke. Bravo.

  7. Adventure
    19 Jun 13
    12:08 pm

  8. Huge congrats to OMD Australia…It shows that team work does wonders and brings out creativity…Unfortunately some people dont understand the meaning of “team work”…

    Celebration time OMD Australia !!!

  9. S
    19 Jun 13
    1:52 pm

  10. Well done OMD, although not quite sure if that’s a fair reflection of the company’s “performance” in the past twelve months…

  11. Casey
    19 Jun 13
    2:52 pm

  12. congrats guys!

  13. Simon Rush
    19 Jun 13
    2:57 pm

  14. Congratulations to the team at OMD. You keep telling me you’re awesome….now there’s proof. Well done.

  15. Tom
    19 Jun 13
    3:19 pm

  16. OMD is a great agency and deserves praise. Media agency of the year because DDB won lots of gongs is ridiculous in the extreme!

  17. Marteau
    19 Jun 13
    4:30 pm

  18. Good work OMD … who owns the idea is becoming a blurred line and they have been awarded the gong under the Cannes rules. Can’t complain about that.

    Though maybe it is time for Cannes (and alot of other Festivals / Awards) to move in a direction as w D&AD that if a medal / prize is not worth giving then maybe don’t hand it out.

  19. Discombobulated
    19 Jun 13
    9:02 pm

  20. Well done for being BandT agency of the… oh wait, that was UM.
    Must have been AdNews agency of the… oh that was UM too.
    It had to be mumbrella agency of the y…. damn. that was UM too.
    confused much?