Rapp appoints Simone Blakers from Mark as MD

DDB Sydney’s direct division Rapp has appointed Simone Blakers from M&C Saatchi”s digital and direct agency Mark as MD.

Blakers began her career at the Australian Direct Marketing Association, then went on to work at Leo Burnett, OgilvyOne and Euro RSCG.

Her work has included helping to launch the MSN and Nine joint venture NineMSN, the Microsoft Windows Smartphone across Europe and leading the Qantas Frequent Flyer relationship through their Woolworths and Optus partnerships.

Chris Brown, DDB’s boss, said: “It’s rare that you find someone with that great mix of leadership skills, relevant CRM and digital expertise, and importantly, the desire to drive brilliant outcomes for clients. RAPP is one of the world’s best CRM brands with strong foundations in place, great people and great clients. Simone’s extensive industry experience and her passion for the sweet spot of technology, data and creativity provides a strong platform to lead the business’ evolution.”


  1. Bart Jawien
    25 May 12
    11:07 am

  2. Well done Simone, great move Mark

  3. Monty
    25 May 12
    4:18 pm

  4. Congrats Simone. And tell Johnnie to call me.

  5. jtothek
    28 May 12
    8:55 am

  6. Congrats Simone,
    well deserved from a woman who continually broke boundaries at Mark.