Seven confirms HbbTV services around Australian Open but rivals remain tight lipped

September 1, 2014 12:47

Seven’s Kurt Burnette

Network Seven has become the first Australian TV network to open serve in the television sports wars revealing it will have multiple online HbbTV telecasts for the 2015 Australian Open in January.

Kurt Burnette, chief revenue officer for Seven West Media, shed new light on some of the network’s HbbTV plans in an interview with Mumbrella, revealing the network was planning IPTV plays around the Australian tennis grand slam, its news bulletins and the previously announced health and lifestyle online channel Healthy Me TV.

The moves come as the television industry prepares for tomorrow night’s launch of Freeview Plus, a hybrid broadcast broadband TV service offering both catch up TV as well as the ability to serve multiple IPTV channels on television sets, ideal for sports coverage.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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Seven confirms HbbTV services around Australian Open but rivals remain tight lipped

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