Smith’s unveils Caesar Salad as new flavour following public vote
Smith’s, the chip brand, has announced Caesar Salad as the latest addition to its line, following a competition which saw the public asked to vote for their favourite new flavour out of a shortlist of four.
The winner of the Do Us A Flavour campaign, created by Clemenger BBDO, was announced last night during A Current Affair.
The initial stage of the campaign saw the PepsiCo-owned brand ask consumers to suggest potential flavours, attracting nearly 315,000 entries.
“The overall winner, Sydney mother of two Aline Pascuzzo for her Caesar flavour, has also been awarded a further $30,000 and will receive 1% of sales revenue – up to $200,000 per year – from her flavour for as long as it is on sale.”
So get Smith’s Caesar Salad chips now – they won’t be around for long!
Do you think that consumers of Caesar flavour are much more likely to vote?
pure novelty marketing value only. yuck.
They all tasted crap…I admit the salad one did taste a bit like salad but would never buy it again…
By the way the voting was very dodgy…you could vote up to 5 times per day / each day…and the total votes were a combination of total sales of the chips during promo plus the public vote…
Poo on voting system!
I heard that they are going to rename them i-Caesar 2.0
Neh.. DD.. i dont think so. And the voting system was totally biased. Nevertheless, congrats to Aline. I wont be surprised if Smiths cut off their line of production of Ceaser Chips in say, two years or so. Pure marketing~
Nice work
Pure marketing? What was it supposed to be, altruism?
Which planet have you been living on?