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Stand-off begins between two Guns For Hire

A legal stoush has begun between two marketing companies with the same name – Guns For Hire.

Perth marketing firm Guns 4 Hire Pty Ltd claims that a new company run by Sydney-based marketing consultant Michael Field Pty Ltd by the same name is causing confusion in the market, and should be changed or dropped.

Field launched Gunsforhire.com in September last year, with a mission to “revolutionise the marketing and advertising industry”.

Guns 4 Hire launched in June 2009.

Guns 4 Hire uses the URL gunsforhiremedia.com.au and gunsforhire.com.au. However, confusingly, Michael Field uses the address gunsforhire.com.

The two companies have now entered legal talks over their respective trademarks.

“Michael doesn’t agree that there’s a conflict of interest here, because he’s in Sydney and I’m in Perth,” Guns 4 Hire director Stephanie Fletcher told Mumbrella.

Field told Mumbrella that he believes he registered the name first, but declined to comment further.

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