New Sydney-based marketing agency aims to ‘revolutionise the industry’

Founder: Michael Field

A marketing agency has launched in Sydney called Guns For Hire, with a mission “to revolutionise the marketing and advertising industry”.

The agency announced the launch this morning via a flash mob in Martins Place, which opened with a lone guitarist performing Queen’s Another One Bites The Dust, and ended with a rendition of Guns For Hire by ACDC.

Guns For Hire begins life with clients including REINSW, Guide Dogs NSW/ACT, wagamama, Marbletrend, Next Director and Stolen Quotes. The agency will be using a model similar to that of Host, where the creative function is outsourced.

The launch press release stated:

As an independent collective, artists, copywriters, digital specialists, photographers and web specialists work independently. Creative teams and individual talent is handpicked for each project – ensuring the best available talent, without expensive overheads.

Guns For Hire launches with three staff in Sydney and two in an office in Melbourne. It is being funded by strategic marketing consultant Michael Field. Field has held previous positions clientside as marketing manager at IT company Recall, Destra Corporation and Aussie Online.


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