Victorian Responsible Gambling Foundation support families of problem gamblers in new ad
The Victorian Responsible Gambling Foundation is highlighting the impact gambling has on families in its latest public health campaign which aims to communicate the importance of supporting the families of problem gamblers.
Created by McCann Melbourne, the campaign taps into the feelings of isolation and confusion family and friends can feel when dealing with someone’s problem.
https://www.youtube.com/watch?v=_CJpcJ-myqY
The Foundation’s CEO Serge Sardo said: “Our new campaign is quite different to previous campaigns in that it’s focusing on ensuring family members and friends know help is available to them regardless of whether the gambler is getting help.
“Preventing harm from problem gamblers is not just about focusing on the gambler, it’s about reducing the downstream impacts and providing these people with the support, advice and counselling they need.”
It follows on from the foundation’s BetRegret campaign which urged gamblers to stay within their limits.
McCann executive creative director Pat Baron said: “The language in the campaign is, for the most part, taken from the people we spoke to during the initial research phase. The challenges these people face are very real, and we hope that the campaign can connect people to the right help.”
It is running across digital, film and in-venue advertising and will run until the end of May.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Well done guys. Really nice.
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Superb.
I wonder if James Packer and Tom Waterhouse are proud of what they do?
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Victoria continues to consistently avoiding addressing the responsibility of machine gambling venues, manufacturers and government with another wasteful TV ad.
Gamblers may well after seeing this ad feel increased shame because of these addictive machines. The government should be responsible if there is self harm as a result.
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Nice, well filmed and moving piece. Keep it up.
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Stunning.
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GREAT JOB GUYS, REALLY NICE WORK!
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