Dr Mumbo

Wikileaks – a nice little earner?

Like many, Dr Mumbo is jealous of Fairfax for its access to the Wikileaks cables.  

And of course, the media company has been making the most of the content.

There is, for instance, an extensive Wikileaks section within The Age and Sydney Morning Herald websites.

Although the source of the leaks was indeed via a website, the stories have of course been mostly political.

Yet curiously, all of the stories are being hosted within the websites’ technology sections.

Clearly this is a purely editorial judgement call, and entirely unrelated to the fact that advertising CPMs for tech content are typically ten to 20 times higher than on other site pages.

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