Ten’s Masterchef leads the charge at Promax Awards
Ten’s marketing for its first series of Masterchef led the Australian pack at the international Promax/BDA awards for promotion of TV shows.
Ten racked up a total of nine awards including best integrated marketing for its Masterchef Australia campaign.
The Movie Network emerged as another local winner scooping up eight awards. It received six golds including two for its second season of Madmen in the best website design and best collateral material categories.
SBS scored five awards. It picked up gold in the best 3D animation design category for its promo ident for “war zone” . Meanwhile Nine hooked a gold in the best radio spot category for The Farmer Wants A Wife.
Seven collected only one gold and silver, a decline in its sixteen wins last year.
The Australian Promax winners:
1. BEST TELEVISION IMAGE CAMPAIGN
Gold Network Ten
Silver xyz networks
2. BEST TELEVISION IMAGE PROMO
Gold BIO / FOXTEL
Silver xyz networks
3. BEST THEMED CAMPAIGN
Gold Movie Network by tactic
Silver Seven Network Australia
4. BEST ON-AIR PROGRAMME CAMPAIGN
Gold National Geographic Channel
Silver Network Ten
5. BEST DOCUMENTARY OR FACTUAL ENTERTAINMENT PROMO
Gold National Geographic Channel
Silver FOXTEL – Crime & Investigation Network
6. BEST REALITY / DOCUDRAMA PROMO
Gold FOX8 / FOXTEL
Silver FSM
7. BEST INTERSTITIAL
Gold Movie Network Channels
Silver xyz networks
8. BEST ENTERTAINMENT/MUSIC/VARIETY/COMEDY PROMO
Gold XYZ NETWORKS
Silver Network Ten
9. BEST USE OF HUMOUR IN PROMOTION
Gold FOX8 / FOXTEL
Silver Area 51, FOXTEL Management Pty Ltd.
10. BEST LEISURE & LIFESTYLE PROMO
Gold XYZ Networks
Silver FOX8 / FOXTEL
11. BEST CHILDREN’S PROMO
Gold Nickelodeon
Silver Discovery Networks Asia-Pacific
12. BEST DRAMA PROMO
Gold TVNZ Creative Services
Silver Showtime Australia
13. BEST DRAMA CAMPAIGN
Gold TVNZ Creative Services
Silver Nine Network Promotions
14. BEST MOVIE PROMO
Gold FOXTEL Management Pty Ltd
Silver FOXTEL Management Pty Ltd
15. MOST CREATIVE USE OF TECHNOLOGY
Gold Area 51, FOXTEL Management Pty Ltd.
Silver Movie Network Channels
16. BEST SPECIAL EVENT PROMO
Gold Area 51, FOXTEL Management Pty Ltd.
Silver FOX8 / FOXTEL
17. BEST SPORTS PROMO
Gold FOX8 / FOXTEL
Silver ONE HD
18. BEST SPORTS CAMPAIGN
Gold Area 51, FOXTEL Management Pty Ltd.
Silver Premier Media Group
19. BEST MUSIC COMPOSITION
Gold Discovery Networks Asia-Pacific
Silver FOX8 / FOXTEL
20. BEST PROMO NOT USING PROGRAMME FOOTAGE
Gold FOXTEL – Crime & Investigation Network
Silver Arena
21. BEST SALES / MARKETING TAPE
Gold Seven Network Australia
Silver Area 51, FOXTEL Management Pty Ltd.
22. BEST SPONSOR’S SPOT
Gold National Geographic Channel
Silver Discovery Networks Asia-Pacific
23. BEST COPY / SCRIPT WRITING
Gold TVNZ Creative Services
Silver National Geographic Channel
24. BEST EDITING
Gold Movie Network by tactic
Silver TVNZ Creative Services
25. BIG BANG AND FUZZ SOUND DESIGN AWARD
Gold MTV Networks Australia
Silver FOXTEL – Crime & Investigation Network
26. BEST INTERACTIVE PROMOTION
Gold MTV Networks Australia
Silver MTV Networks Australia
27. BEST PROMO NEVER MADE IT ON-AIR/BEST WORK NEVER SEEN
Gold Nine Network Australia
Silver Showtime Australia
28. SOMETHING FOR NOTHING
Gld Showtime Australia
Silver MTV New Zealand
29. BEST INTEGRATED MARKETING CAMPAIGN AWARD
Gold Network Ten
Silver Nine Network Australia
30. BEST RADIO SPOT
Gold Nine Network Promotions
Silver SBS
31. DISCOVERY ROCKET AWARD
Gold FOXTEL – W CHANNEL
32. THE MOST OUTSTANDING PROMO OF THE YEAR
Gold BIO / FOXTEL
Silver FOXTEL – Crime & Investigation Network
33. BEST POSTER / OUTDOOR AD
Gold Network Ten
Silver SBS
34. BEST PRINT AD
Gold Network ten
Silver MTV Networks Australia
35. BEST COLLATERAL MATERIAL
Gold Movie Network Channels
Silver BBC Worldwide channels Australasia
36. BEST ON-AIR BRANDING DESIGN CAMPAIGN
Gold Australia Network and Motion Foundry
Silver TVNZ Design Services
37. BEST ON-AIR IDENT DESIGN (In-House)
Gold BIO / FOXTEL
Silver Network Ten
38. BEST ON-AIR IDENT DESIGN (Out-of-House)
Gold Movie Network by Plasma
Silver Movie Network by tactic
39. BEST PROGRAMME TITLE SEQUENCE DESIGN
Gold Hackett Films
Silver Hackett Films
40. BEST DESIGN IN PROMOTION Proudly brought to you by Autodesk
Gold National Geographic Channel
Silver SBS by TACTIC
41. BEST ORIGINAL LOGO DESIGN
Gold ONE HD
Silver FSM
42. BEST USE OF TYPOGRAPHY
Gold xyz networks
Silver Discovery Networks Asia-Pacific
43. BEST 2D ANIMATION DESIGN
Gold Hackett Films
Silver SBS
44. BEST 3D ANIMATION DESIGN
Gold SBS
Silver Discovery Networks Asia-Pacific
45. BEST WEBSITE DESIGN
Gold Movie Network Channels
Silver BBC Worldwide Channels Australia
What your story didn’t acknowledge was that pay-TV channels cleaned up at the awards, far and away outshining the free-to-airs, or as KIm Williams has taken to calling them, Old TV. A changing of the creative guards in TV to match consumer habits – you bet.
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Judging from the winners list it seems that everybody cleaned up. Quite a few awards there!
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Also no one has seemed to notice that award 27 [best promo never made it on air/best work never seen] was for an Underbelly promo that NINE made intentionally ONLY to go on the internet as a viral video. It was never intended to be played on air so really shouldn’t be included in this category that recognises work that for one reason or another wasn’t able to be played on air. Admitedly it’s a great piece of viral but they’re bending the rules here to get an award. But then the Head of Promos at Nine is also the chairman of Promax so I’m sure it’s not that unusual. This is the same man that tells his staff that he automatically marks his competitors with a zero when judging the awards where Nine is also competing in.
And if anyone remembers this is also the Underbelly viral that Nine claimed to know nothing about due to it’s over-exuberance in showing breasts. Still the One? Still the one lying to it’s audience.
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