13 Cabs launches 13 Things campaign to support its delivery service
After launching its delivery service last week, 13 Cabs has revealed the accompanying campaign, 13 Things.
Speaking to Mumbrella last week, Jim Ingram, chief creative tinker Thinkerbell, said that the service was planned to be launched with an integrated campaign, but given the restrictions due to COVID-19, the campaign has focused on social media.
In regards to the launch of the campaign, Ingram wanted the focus to be on the company’s innovation.
“Now is not the time to be playing with the kerning of the 13 Cabs logo. It’s a time to work with the brand on genuine innovation and solutions that will help during this time. We’re incredibly proud to have played a part in making this happen,” Ingram said.
13 Things will be able to deliver items from the pharmacy, groceries and takeaway food
13 Cabs head of marketing, Rebecca Fyson, said she hoped the new service would give Australians some piece of mind.
“We’re proud to bring this innovative addition to our customers, as we help our all Australians continue living as normally as possible. By launching 13 Things today, we hope to give our Australian community piece of mind that they’ll be able to access all the things, like essential medicines and groceries they require while adjusting to these unusual circumstances,” Fyson said.
This is clever!
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