13 Cabs launches parcel delivery service

13 Cabs has begun a delivery service, offering to pick up and deliver goods and parcels, in an effort to counter the impact coronavirus (COVID-19) is having on the taxi industry.

Speaking to Mumbrella, Jim Ingram, chief creative tinker at 13 Cabs’ creative agency Thinkerbell, said that the introduction of delivery service has been in the pipeline for a while, with plans to launch it in an integrated campaign. However, given the current demand for an “immediate” and “24/7 delivery service”, Ingram said the decision was made to launch the service now via EDMs and social media messaging.

Booking a delivery is similar to arranging a regular taxi trip

Bookings can be made through the 13 Cabs app, enabling users to book a taxi as they would if they were travelling. They then fill in an option to mark it as a parcel.

The company also advised customers to add a payment method to app to avoid contact with the driver.

Many transport and delivery companies have taken additional measures to protect staff and support communities as people have taken to a period of self isolation and social distancing to prevent the spread of coronavirus.

Australia Post is no longer requiring signatures on deliveries or collections and is encouraging people to use its free parcel lockers.

Uber Eats and Deliveroo have both introduced no-contact delivery processes, requiring riders and drivers to drop off food on people’s door steps.


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