Australia’s nominations for the Warc Prize

Australian agencies have received five nominations from the Warc Prize for Innovation, which will be announced in June.

The announcement:

Australia and India head he list of countries with the most entries through to the next stage of judging for the Warc Prize for Innovation 2013.

Five entries from Australia and three from India are among the 18 cases long listed for the Warc Prize for Innovation. Among agency networks, Lowe and Partners, McCann, Leo Burnett, Naked Communications, Starcom MediaVest and Mindshare all have two entries each on the list.

The full list features examples of effective innovation from 16 countries and nine sectors. It pits work from the big brands such as McDonald’s, Honda, K-Mart, Mars and OREO against lesser-known organisations.

The judges have praised the innovative thinking and insights displayed by this year’s entries. The panel of 15 judges, chaired by Howard Draft, Executive Chairman of DraftCB, will award the prize to the case study that best demonstrates effective innovation based on a written submission scored according to five criteria. The winner will be announced in June.

Subscribers to Warc can read the entire list and case studies on Warc’s website.

This year, for the first time, Warc is also awarding a popular vote trophy for the entry that attains the highest combination of “likes” on the Vimeo page.

Source: Warc press release.


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