20th Century Fox sounds out media agencies ahead of possible $30m media pitch

20thFilm studio and distributor 20th Century Fox is understood to have taken multiple soundings in market ahead of what is expected to be a media pitch, Mumbrella can reveal.

A representative from 20th Century Fox this morning declined to comment, but Mumbrella understands a number of agencies have been approached about being involved in a media pitch.

According to Nielsen the account had a $30m main media spend in the year to May, but this marketing budget is likely to grow amid a massive surge in blockbuster movie releases from the big studios, with 20th Century Fox releasing the Fantastic Four, and sequels to the Maze Runner, Kung Fu Panda, X Men: Apocalypse and Independence Day in the next 12 months.

The account is currently held by incumbent media agency ZenithOptimedia.

When contacted this morning the agency also declined to comment.

It will be first time the account has pitched since 20th Century Fox split from its sister company News Corp in 2013.

The last domestic pitch, in 2012, saw the publisher divide up its local media assets among Australia’s major buying groups with Mediacom getting Foxtel, UM getting News Corp Australia’s newspapers and ZenithOptimedia getting 20th Century Fox’s business.

Subsequently Foxtel moved to Mindshare, in the wake of revelations about misreporting on audience figures, while News Corp then moved its business to Mediacom.

Nic Christensen 


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