294,000 metro viewers tune in for Christmas with The Australian Women’s Weekly on Ten

For the first year, Christmas with The Australian Women’s Weekly has moved from Nine to Ten and brought 294,000 metro viewers with it. The holiday special was hosted by Studio 10’s Sarah Harris and aired at 7:30pm on Monday night.

The Australian Women’s Weekly’s editor-in-chief Nicole Byers promised the show would be full of frivolity.

The Australian Women’s Weekly Christmas special has previously aired on Nine, but moved to Ten in 2019

“After months of planning, we are delighted to finally bring Christmas with The Australian Women’s Weekly to audiences for the first time on Ten. We are extremely proud of the calibre of our experts and much-loved Australian favourites who feature in the special and look forward to bringing to life the frivolity of the festive season,” she said before the special aired.

In the same 7:30pm slot, Seven’s Dogs Behaving (Very) Badly brought in 323,000 metro viewers, Nine’s RBT delivered 503,000 and ABC’s 7.30 brought in 530,000, followed by 529,000 for Australian Story.

Seven News at 6:30pm was the most-watched of the evening with 910,000 metro viewers, while 909,000 tuned in for the earlier half. 774,000 watched the first half of Nine News and 767,000 the latter. ABC News was watched by 639,000.

ABC’s Griff’s Great Kiwi Road Trip drew 506,000 at 8:30pm, and Ten’s most-watched was The Project’s second half hour with 414,000.

In the key advertising demographics of 16-39s, 18-49s and 25-54s, it was Seven News that held the top two spots in the two older demos, while Seven News held the top spot and The Project held second in the 16-39s.

It was Nine’s night in the total people share – the network held an audience share of 28.7% and 17.5% as a channel. Seven delivered 26.3% and 16.1%, while ABC held 19.1% as a network and 13.7% for its primary channel. Ten secured 9.3% and 16.3%. 9Gem was the most-watched multi-channel with a 4.6% share.


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