2c Artist Management unveils brand campaign from Holt

Sydney creative services agency 2c Artist Management has unveiled a campaign from Holt which marks the next stage of the company’s brand overhaul.

The integrated campaign features print and online teaser executions which resolve with a short film and commercial by Stampede. The centre of the campaign is a 60 second commercial which examines the process of making something with a team of professionals, as seen from the viewpoint of the talent.

The new campaign follows the reveal of 2c’s new brand and identity in August, also created by Holt.

Holt creative director Christopher Holt said in a statement: “As a campaign aimed at other people in the advertising and media industries, we loved the idea of playing with metafiction techniques. We wanted to create a story that would help us to look back at ourselves and at how, as creative practitioners, we work together to also make stories. It is a film about making a film, which ultimately, is the story of us.”

2c worked with Holt on the production of the campaign, drawing from their roster for the team, including directors Toby Dixon and Alex Feggans from Stampede.