2ergo launches system for media companies
Mobile technology company 2ergo has announced the launch of MediaPress, a mobile-optimised website system for media organisations.
The announcement:
May 19, 2011 –
2ergo, one of Australia’s leading providers of mobile enabling technology, announces the launch of MediaPress, a mobile optimised website system created specifically for media organisations.
Utilising 2ergo’s cutting-edge mobile publishing platform, MediaPress reads existing content feeds and seamlessly transforms them into suites of sophisticated, fully optimised mobile websites that render effectively across thousands of different handsets. Applying each brand’s distinct look and feel, MediaPress ensures that consumers can engage with their favourite brands in a positive way through their mobile devices.
“Web access via mobile phones is already reaching critical mass and with experts predicting that the number of people accessing the web via their mobile is set to overtake desktop PC’s within two years, marketers can’t afford not to mobilise their brands,” said Roger Woodened, 2ergo Australia General Manager.
“While there is a lot of buzz around mobile applications, smart brands are realising the breadth of opportunity offered by the mobile channel and that without a functioning mobile site, revenue and audience numbers are being lost,” said Roger.
With leading mobile advertising networks integrated within 2ergo’s platform, media organisations are able to generate new revenue from existing content as soon as the mobile sites go live.
“Due to the ever growing challenge of media fragmentation, media organisations are increasingly identifying that they need to take their content to people by increasing the reach of their platforms across multiple touch points while further engaging their existing audiences. MediaPress facilitates these needs,” continued Roger.
Source: 2ergo press release
