2GB shakes up offpeak lineup

Talk radio station 2GB has unveiled the biggest shakeup of its schedule in six years, while stilll remaining firmly focused on its baby boomer audience.  

Stuart Thomas, Robert Loewenthal,Russell Tate, Mark Noakes

Stuart Thomas, Robert Loewenthal,Russell Tate, Mark Noakes

The AM station – owned by Macquarie Radio Network – is the most listened to in Sydney, driven by Alan Jones’ morning show.

MRN chairman Russell Tate said the introduction of the new lineup over the next couple of months amounts to 40 hours per week of new programming. He said: “The launch of any new radio program is a significant achievement, to be announcing the launch of 10 new programs for an existing radio station I believe is unprecedented.”

“We are adapting 2GB’s non-core programming line-up to reflect the interests and issues of Australia’s baby-boomers. Each new show will add further contemporary entertainment and information to our target 40+ audience.”

Group programme director Ian Holland said the station has plans to also air the majority of the new shows in Melbourne and Brisbane by the end of the year via syndication. Tate said the eastern seaboard was a priority for expansion and added: “All new content is there to ensure it’s relevant beyond the Sydney market. I don’t know why historically we haven’t given ourselves a better spread.”

Among the new names are Deborah Thomas, Simon Stevenson, Mark Braybrook, and John Paul Young, while finance expert Ross Greenwood joined earlier in the year.

The new lineup:

  • Money News with Ross Greenwood Mon- Fri 6pm – 7pm
  • Sunday Business with Ross Greenwood Sunday 11am – noon
  • Wake-up Sydney with Andrew Moore Mon-Fri 3.30am – 5am
  • The Talk Today with Alan Jones & Ray Hadley Mon-Fri 8pm – 9pm

From September, 2009;

  • Health & Wellbeing Program with Deborah Thomas & Luke Bona Sunday 9am – 11am
  • Money News – Small Business with Ross Greenwood Mon-Fri 7pm – 8pm
  • Real Estate Program with Luke Bona & Mark Moraza Sat 11am – midday

On-Air from October, 2009;

  • Home Improvement Program with Simon Stevenson & Luke Bona Sat 9am – 11am
  • On-Air from October 10th, 2009;
  • Weekend Detention – Summer Edition with Darryl Brohman, Steve “Blocker” Roach, Andrew Moore and Mark Braybrook Sat 12md-5pm & Sun 12md-6pm
  • Fishing Show with John Paul Young Sat 5pm – 7pm

The addition of a second hour for Ross Greenwood from September was something hinted at by Jones at a previous 2GB event  last month when he told the audience: “Ross is on from six til seven – six to eight, Russell might like to think about…”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.