2UE ad attacks ‘closed’ mind of 2GB rival Alan Jones

Fairfax Media’s 2UE has taken a thinly veiled swipe at rival 2GB host Alan Jones with an ad for its breakfast duo of Ian “Dicko” Dickson and Sarah Morice using the phrase “Two open minds beat one closed”.

Dicko and Sarah print ad

The pair started with 2UE in January as part of a move aimed at positioning the station as an alternative to its dominant rival. In the most recent ratings, the duo had a 4.7 per cent share of the breakfast audience to Jones’ 17 per cent.

Jones has been a polarising character with his off-air remarks that Julia Gillard’s father had “died of shame” leading to the loss of advertising for several weeks. 2GB boss and CEO of Macquarie Radio Network Russell Tate defended Jones at Mumbrella 360 last week, saying those who pressured advertisers to suspend business with the station because of his comments were “hard-left wingers” who “didn’t have jobs” and had “bugger all commitment”.

The print ad has been running in Fairfax’s Sydney newspaper mastheads.

Megan Reynolds


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.